ROK2VAYNER: the power of attention

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ROK2VAYNER is the story of how one moment of attention sparked a series of actions to get face-to-face with the hottest attention accelerator on the planet - VAYNERMEDIA.

If you're like me, you've been captivated by the ATTENTION REVOLUTION which is opening up unprecedented opportunities for brands to connect with prospects and clients globally.

Follow my journey in real time and see how I leverage the power of social media to reach the opportunity of a lifetime equipped with only one thing: a compelling message

gary's advice to a 12-year old youtuber

Got a question or comment? Post it below. I'd love to hear what you have to say about your own journey. Or subscribe to my mailer to get the weekly summary right here.

Check out my videos to Gary below

Got some feedback - would love to hear about it!

Check out my previous videos below

Click any of the entires below to see the video yourself

EPISODE 19 | Why is it important to celebrate wins? 
In his book, #AskGaryVee, Gary mentioned how important is was for him to up his personal game in celebration of company wins. He even asked his team to …

EPISODE 18 | Why are banks so SLOW to socialize? 
We all need banks in our lives to conduct BASIC transactions throughout our lives. However, the financial industry has been extremely SLOW to embrace social …

EPISODE 17 | Will legal action kill free and open social media? 
Legal action is taking place around the world accusing social media companies of negligence in addressing controversial content on their platforms. In …

EPISODE 16 | Will Gary Vaynerchuk put HUSTLE into government? 
In this upload, I ask Gary a question I know he stays away from - POLITICS! How much would you like to see him put some HUSTLE into government? …

EPISODE 15 | Is language relevant in the digital age? 
In this upload, I ask Gary for his perspective on the importance of language in the digital age.

EPISODE 14 | Are Community Websites Good Business Models? 
In this upload I ask Gary what his opinion are on local, community websites and whether they offer the potential of a solid business model.

EPISODE 13 | The Global Travel Industry is Worried 
In this Episode I ask Gary what advice he would offer to the travel industry in Europe as it struggles to gain the attention of the 35 to 45 year old market …

EPISODE 12 | Is VAYNERMEDIA targeting Nostalgia in Europe? 
In this upload I ask Gary if VAYNERMEDIA has its eyes on any nostalgic brands in Europe. You can find the original video post by clicking here . …

EPISODE 11 | When Digital Dominates 
In this episode I ask Gary when he anticipates that digital ad spend will be larger than investment in television advertising. How do you get …

EPISODE 10 | Social Engagement USA vs Europe 
In this upload, I ask Gary if he's seen any significant differences in engagement - on his own content - among business owners 25-35 years of age. …

EPISODE 9 | VAYNERMEDIA International Expansion 
In this post I ask Gary for his feedback on where VAYNERMEDIA will be spreading its digital DNA outside of the USA. How do you get the attention …

What I learned from Gary Vaynerchuk 
One week ago I decided that I wanted to get a chance to meet Gary Vaynerchuk the man at the helm of the hottest social media agency on the planet - …

EPISODE 7 | Automotive Industry Social Opportunity 
This this post I ask Gary for his take on when we'll see the first truly, socially aware automotive brand - one that leverages social media to build great …

EPISODE 2: Corporate Perspectives 
In this episode I ask Gary about his take on how corporates on either side of the Atlantic are embracing the ATTENTION REVOLUTION.

Episode 1: The Proposition 
Here's where I make my initial pitch to Gary with a bit of background on how I came to find out about him. Wouldn't be surprised if a lot of you had a …

EPISODE 6 | Kids and Stuff Not rated yet
In this Episode, I ask Gary his perspective on managing kids in a world where the "stuff" is everywhere and the value of money can be misunderstood. …

Episode 5: VAYNERMEDIA's Top Line Growth Not rated yet
In this Episode, I ask Gary to share his perspective on where VAYNERMEDIA's Top Line growth opportunities will from, in particular, from outside of the …

EPISODE 4: Getting the Best Not rated yet
In this Episode I ask Gary his take on how to get the very best out of the people around you. How do you get the attention of the #1 agency …

EPISODE 3: The Future of Education Not rated yet
In this episode, I ask Gary about a topic he raised in his book - EDUCATION. Specifically I ask for his perspective on how we can better tap into the …

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twitter

Get the tweets live. Check out the dedicated Twitter handle below to see all the uploads and track the buzz from other followers of VAYNERMEDIA.

You can access the buzz right here at ROK2VAYNER

Youtube

Last but not least, I've set up a fresh YouTube channel, branded ROK2VAYNER to store all the videos related to this project.

You can find it directly on this link: ROK2VAYNER

ROK2VAYNER: what's that all about?

How do you get the attention of the busiest man in global ATTENTION?

ROK2VAYNER is simply the fusion of my personal initials with the target objective: to get face-to-face with VAYNERMEDIA, an organisation revolutionising the way brands engage their clients worldwide.

To make it easy to follow my journey, I've set up channels on Twitter and YouTube with this brand so you can see the traffic and engagement for yourself. Click on the buttons above to tune in to the latest content.

Got some feedback or a comment on your own journey? Share it right here!

a bit about the rules of the game

Just for the record, neither my company nor I have any previous affiliation with VAYNERMEDIA or Gary.

I own and operate an internet marketing company in Europe which delivers value to clients by offering them transparent, measurable and cost effective tools to grow their businesses. And because so much of our success has come from the ATTENTION REVOLUTION that Gary highlights in his content, I thought it was the right time to take my own game to the next level.

This initiative is something I'm doing in my off hours - between 11pm and 3am after the kids go to bed. Aside from this url, I'm not using any of my company resources. I'm doing this to stress the fact that ANYONE can get the attention of ANYBODY these days, as long as you have a compelling, engaging and authentic message

As many of Gary's followers will agree, the power of perseverance can be leveraged at a scale that was unimaginable just a few years ago. 

Join me and watch how far I can take this!