AVAILABLE: Global Digital Marketing Lead

by Daniel J. Martinez Canca
(Dublin, Ireland)

Daniel J. Martinez Canca

Daniel J. Martinez Canca

Looking for a job in Marketing & Sales (segmentation and targeting via multichannel approaches to meet objectives). I offer proved guarantee of maximizing impacts and optimizing investments and human resources, achieving growth.

Areas of expertise

Clinical: 4 years
Healthcare Marketing Industry: 15 years

- Medical Affairs & Clinical Trials Management
- Business Intelligence Consultancy & SFE Strategies
- Marketing Plan & Sales Team Management
- Multichannel Marketing Strategies
Developed areas: (Cardiovascular, Diabetes, Respiratory, Oncology, CNS, Infectious diseases & HIV)


Abr. 14 – current date NOVARTIS
Digital Marketing Services Liaison Lead. (Dublin)

 Lead digital marketing activities for all franchises and medical content
 Ensure digital delivery and implementation, delivering high quality service, on time and to budget.
 Multichannel CLM support and its integration into the CRM.
 Oversee the development of new digital products and content, tools & mobile devices, websites, social media and applications for target physicians.

Apr. 10 – current date CEGEDIM
Consulting Manager. (Madrid)

 Segmentation, targeting & physicians profiling for pharmaceutical brands through cutting edge hospital consulting
 Customer Insight by customer centric approach to support Sales through customized solutions based on medical scientific support and market research
 Hospital marketing consultancy for multichannel approach: design, development and implementation of commercial plans for all stakeholders (physicians’ content sharing platforms and working groups, attending to different profiles and goals, based on a wide range of added value services)
 KOLs & hospital contracts/agreements for implementation of company activities
 Best achievement: new sales model implementation, partnerships with top medical societies, new products entry and access to new markets.

e-Business Manager (INTERIM) (same job description that Merck Sharp & Dohme)
Temporary contract (substitution for accident)
 Negotiation, Design, support, coordination & development of medical brand plans, implementing cutting edge multichannel programs.
 Best achievement: scientific content sharing platforms for HBV and Diabetes.

Jun. 07- May. 09 MERCK SHARP & DOHME
e-Marketing Manager. (Madrid)

 Provide input to brand managers: compliance, approval processes, agreements, strategic data management,
 Multichannel planning/budgeting to implement sales strategy for key scientific aspects
 Development and execution of new commercial model and service culture that optimizes profits while meeting physician’s needs.
 Cost savings analysis.
 Best achievement: acquisitions of technology and sharing platform for primary care, cardiovascular, respiratory and infectious diseases.

Jan. 04 – Jun. 07 SALUDALIA (Glaxowellcome Spin-off)
Medical Marketing Manager (Madrid)

 Strategic planning: customers & sales management
 Medical marketing: medical affairs, quality of life studies, epidemiologic and retrospective studies.
 Budgeting and project management: economic resources management, cost/benefit optimisation
 Multichannel communication platforms: targeting & segmentation
 Marketing campaigns: prelaunch, launching, clinical phase IV studies.
 Medical societies and patients associations (Institutional relations and project development)
 IT innovation, new technologies in healthcare management & loyalty plans.
 Best achievement: being pioneers of e-strategy as a global approach for Physicians engagement

Medical Scientific Liaison & Product Manager (Madrid)

 CRO activities: Clinical trials management & mediator for clinical trials management with the national health authorities and ethics committees
 Medical support in planning, development and execution of clinical trials from phase I to IV
 Project Management for campaigns & events
 Closing both agreements and contracts with hospital managers and investigators.

Jun. 00 – Nov. 00 GLAXOWELLCOME, S.A.
Clinical Trials Administrator. (Maternity Leave) (Madrid)

 Clinical trials management & mediator for clinical trials management with the national
 Closing both agreements and contracts with hospital managers and investigators.
 Mediator for clinical trials management with the national health authorities and ethics committees

Jul. 97 – Jun. 00 DIBIT-San Raffaele Scientific Institute
Oncologist Research Fellow. (Milan, Italy)
 Research, diagnosis and management of neoplastic, hematologic disorders and breast cancer.
 Insight of multidisciplinary care of cancer therapy patients, particularly with respect to the interface between laboratory discovery and clinical care.
 Intensive program of didactic lectures, inter-disciplinary tumor boards, research seminars, and formal coursework.
 Disease-specific unit supported by a weekly inter-disciplinary tumor board attended by specialized faculty members from other departments, where patients are discussed in depth with review of pathologic and radiological data.
 Hypothesis-driven research project in a clinical, translational and basic science arena on EGF-R, Angiogenesis and Apoptosis.


 Spanish: mother tongue
 English (TOEFL): Fluent
 Italian: Intermediate


Electronic CRF for Phase IV studies and Patients Record, Microsoft Office (Word, Excel, Power Point, Access, Outlook) Adobe Photo Shop, Several specific Medical Software, Operating Systems Windows 7, XP, Vista, SPSS 12.0, Web Products, Web 2.0, Opensource Content Management Systems.


Oct. 03 – Jun. 04 Pharmacoeconomics training. Pompeu Fabre University (on line) Barcelona (Spain)

Sep. 01 - Jun. 02 Master in Marketing & Sales Management. ESIC, Madrid

Jun. 97 - Jul. 00 PhD Research Fellowship in Oncology. Università Vita Salute–San Raffaele, DIBIT & Open University of London. Milan (Italy)

Jun. 1997 Dissertation in Chemotherapy: Cancer Biochemistry. UCLAN, Preston (UK)
BSc (Combined Medical Program) Molecular Biology & Medical Pathology. UCLAN.
Diploma in Medical Genetics. European School of Medical Genetics, Lyon (France)


AEFI Spanish Association of Pharmaceutical Industry
Marketing Commission Co-founder
- Organization of trainings, courses, events and further activities
- Institutional relations in Marketing and Communication

UAX Alfonso X El Sabio University
Pharmacy Faculty Associate Professor
- Hospitals & Healthcare Management

Mar. 2004 AWARD to “the best initiative in the Pharmaceutical Industry in 2003”:
Cofounder of AEFI’s Marketing Commission
III Meeting of Correo Farmacéutico, Madrid.

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