ICELAND Supermarket in Marbella

by Morris Bishop
(San Pedro de Alcantara)

The Iceland team

The Iceland team

The Iceland team
Freezer area
Interior of Iceland

Before 2011 a monthly expedition to Gibraltar became the norm for thousands of shoppers from the costa’s who just could not go without their favorite UK fix.

Then, we justified the journey by getting a full tank of fuel at a greatly reduced cost , but inevitable having to waste, sometimes hours, on getting in to and out of the rock through Spanish border control. So when Iceland (which started out as Bejam in the UK) opened its doors in Nueva Andalucía selling British produce, it completely change the shopping habits of enumerable expats and tourists.

The well stocked 600 m2 store that includes a large freezer cabinet area, is backed up by the attached warehouse that receives weekly overland shipments from the company ‘Overseas’ in the UK., and although there are a few locally sourced products, over 98% of the stocks British. Hopefully they will solve the potential problems they will face as the now free access to the single market becomes inhibited by the results of the UK’s negotiating a ‘Brexit’ from Europe.

The helpful team is headed up by manager Rob Harley ably assisted by Pat and Jenny, and, unlike many supermarkets, there always seems to be someone around to get advice from. Most of the items are referred to with dual language. They stock a range of popular Waitrose products. Look out for their monthly special offers.

This review coincides with the 6th. anniversary of the opening of this, the second of 4 store on the Costa del Sol, the other being at Mijas, Sotogrande, and Calahonda. In total they have 17 outlets on the Iberian peninsula.


The VS
Iceland can be found at Centro Comercial Alzambra, local 1.2, Nueva Andalucia, 29660.

This is at the Alzambra roundabout that, coming from Estapona direction, after taking the third exit from the N340 into Puerto Banus, take the fifth exit from the round about under the N340 to the Alzambra round about, and from the Marbella direction, take the Puerto Banus slip road from the N340 (approx. 2 km. after the tunnel) and this terminates at the Alzambra round about

Tel: +34 952905040

visit their well organised website at that has an abundance of information about the store and all of their 10,000 line items stocked.

They issue a Bonus card, but this is only to qualify for their monthly draw. Dedicated off road parking.

Comments for ICELAND Supermarket in Marbella

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Dec 16, 2017
iceland / bejam
by: Anonymous

sir i can assure you iceland were never owned by bejam.iceland started inside Kwik save back in the the early 90s iceland aquired bejam on behalf of Kwik save who then started to convert them to kwik save stores. the very first one was on the Edgeware road Cricklewood .

Dec 07, 2017
by: Cherry

I know Iceland is more expensive than other stores but they stock all the things that you sometimes miss from the UK, the staff are lovely and really helpful, we could just do with a larger store and a bigger parking area please, can you not open a store in Estepona?

Feb 22, 2017
by: Anonymouse

How expensive is the mark up? Would it be cheaper to go to Morrisons? What are the best selling products?

Feb 22, 2017
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