Candidate: Makeup artist

by Fernando Miranda Aguiar
(London, UK)



My latest printed work for Harrods

I worked for many years as the Education Manager for the Estée Lauder companies in Portugal. I was responsible for recruiting and training all staff and sales force for the brand Bobbi Brown, and management positions at the office, which included also the creation of all material for the education seminars and press. I am very experienced in retail, working with teams and products, training to increase sales, help staff to reach their goals, and an overall better understanding of the brand and products, improving the customer service. I’m passionate about people and makeup. I’m flexible and able to multitask and connect with teams and people in general during the execution of daily tasks.

I've also worked for NARS, and I’ve been working as a Senior Makeup Artist and brand trainer for SUQQU and my last work was printed in Harrods magazine for the segment changing faces in September issue. I’m passionate about makeup and I believe that I can perform at the level of your standards.

Type of role you are looking for: Permanent

What makes you a great candidate: I'm very experienced with makeup and clients, focused and driven, passionate about work.

Previous experience: SUQQU, Equipe Japan Ld
Brand Trainer UK April 2017 to present
• Create and deliver training in products, selling skills, artistry, customer service, behaviour and brand induction
• Recruit, develop sales team and evaluate individual performance
• Deliver workshops to selected customers showcasing the brand products and techniques
• Makeup artists in events sponsored by the brand

Regional Senior consultant and Sales Trainer – London and North West
August 2015 – March 2017
• Recruit and train consultants in product knowledge, artistry skills and selling behaviors to enable them to achieve sales and service goals
• Coach and support SUQQU consultants and Business Managers to achieve retail events goals and expectations, e.g. appointments booking, AUS and ATV
• Complete & submit Education plans within guidelines
• Monthly appraisals in order to create an action plan for staff development
• Manage staff conflict and report disciplinary actions if needed
• Developing business according to KPI’s analysis

NARS Cosmetics UK
UK & Ireland Field Trainer - London
May 2015 – July 2015
• Responsible for Seminar Administration & Execution
• Conduct Training Development Programs for Makeup Artists, Business Managers and Freelance artists, as well as Space NK personnel, developed by corporate office
• Teach NARS Artists product knowledge, artistry skills and selling behaviors to enable them to consistently achieve and exceed sales & service goals
• Coach and support NARS artists and Business Managers to achieve retail events goals and expectations, e.g. appointments booking, AUS and A£S
• Complete & submit Education plans and recaps on time and within corporate guidelines
• Assist Training Manager in assessment of members in terms of product knowledge, make up skills, sales performance and customer service. Work on individual plans to develop each member in all aspects
• Conduct store visits regularly to review programs and goals, assess Makeup Artists’ artistry, productivity, selling environment, address areas of challenge, and identify areas for development

Rituals, Home and Body Cosmetics – London/UK
Assistant Store manager
September 2014 to May 2015
• Responsible for the team and rotas
• Managing and motivating a team to increase sales and ensure efficiency
• Stock control
• Ensure the normal functioning of the store within the company’s philosophy
• Developing business according to KPI’s analysis – IPT, AVT, conversion rates
• Analyzing sales figures and forecasting future sales
• Ensuring standards for quality and customer service are met
• Dealing with sales, as and when required

Afins Cosméticos – Brazil/PB
Brand Training & Development Manager – all stores in the João Pessoa area
February 2014 - June 2014 – short term contract in Brazil
• Selection, recruitment and training of sales team
• Developed and delivered brand standard training programs
• Focused on first class customer service alongside second to none product and brand knowledge awareness training
• Training courses in specific selling skills and techniques to drive sales to hit and improve on budget.

I recruited and trained a team of 15 sales assistants, focusing on brand products and procedures, store routine, selling skills and techniques. Additionally, I developed product knowledge files and a customer care program which I successfully implemented across all stores.

Long Champ – Lisbon/Portugal
Sales Manager
March 2012 to January 2014
• Responsible for the team and schedules
• Recruiting and training on products and selling skills of the staff
• Stock control and merchandise purchase
• Ensure the normal functioning of the store within the company’s philosophy
• Developing business according to KPI’s analysis

With a team of only six sales consultants in a small store, I grew sales from a turnover of 550K in my first fiscal year to 900K in the second fiscal year.

Coach Leatherware – Lisbon/Portugal
May 2011 to January 2012
Temporary role as visual and sales associate, following redundancy from previous company, while looking for management/operations position.

Bobbi Brown – Estée Lauder Company, Portugal
Education Manager
June 2001 to March 2011

• Created and delivered training in products, sales skills, artistry, customer service, time management, clienteling, leadership
• Designed and delivered bespoke comprehensive training packages for fashion media, beauty journalists and editors including writing press releases
• Recruitment, development of sales teams and evaluation of individual performance
• Planning the events and launches of new products with the Brand Manager
• Delivered regular practical workshops and lectures to selected customers showcasing the brand products and techniques in Portugal, El Corte Inglês in Spain and Galeries Lafayette in Paris.
• Participating in several events and presentations throughout Europe

Pull & Bear - Store Manager
June 2000 to January 2001
• Training all team for the new collections
• Planning the sales ledger to achieve the store goals
• Responsible for the merchandising and floor set
• Responsible for the stock orders and all transactions regarding the merchandise

Telecel (Vodafone)
Call Center Supervisor participating also in the Quality Department and commercial assistance
January 1999 to June 2000
• Coordination of the teams in the call centre
• Evaluation of the members of the team
• Training and coaching
• Customer liaison for pre-court resolutions for defaulting on T’s & C’s

Telechamada S.A. (paging company)
Call center supervisor and back-office
February 1996 to December 1998
• Coordination of the teams in the call centre
• Performance evaluation of the team members
• Training, coaching and developing of the team
• Creating internal information distributed in the company

Education and Qualifications

• Graduated in Social Communications/Journalism at Universidade Autónoma de Lisboa.
• One month workshop in TV Journalism at CENJOR 1996.
• Trainers certification by Open Mind – Centro de Formação e Consultoria Lda
• Workshop on how to deal with customers by MB PSICOLOGIA
• Workshop on Leadership by MB PSICOLOGIA

Languages you speak: English, Portuguese, Spanish French

Email address:

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